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A Message from the President

It is a privilege to introduce our new company, ICValue Inc., and its service, ratings of corporate environmental performance for conservation-minded investors.

Many investors are happy already to have a range of information on green investing, covering as it does social concerns, international trade responsibilities, and environmental management approaches. Indeed, experience is showing very good stock appreciation by investing in a number of small environmental conservation start-ups.

However, investment decisions for large endowments or regional pension funds need information on the performance of large capitalization companies, especially those with facilities in your region. Some companies have adopted good practices for water, air, land, biological diversity and greenhouse gases, but few financial analysts evaluate on-the-ground accomplishments. Other companies with credible reputations are providing only broad brush summaries of their management approach, greatly limiting the data transparency needed to ensure an investor’s confidence in their performance.

We have become aware of endowments and private holdings whose goals are, first, to achieve a competitive financial return, and, secondly, to be invested in support of their mission - conservation. Accordingly, we have created ICValue’s methods so as to determine how well each company performs in comparison to “best in sector” on up to 50 environment-related metrics. These measures, evaluated in “clusters”, and for the total set, allow ratings by which fund managers can have these endowments or pension funds invested in their mission, whether it is broadly or narrowly defined.

We find it interesting that some companies do much better than their historical reputation suggests, perhaps because they were once a “not so good” neighbor. Others do less well than we might have expected. Times change, and we all have to keep informed of the changes. A key outcome, however, is that with all aspects of corporate environmental performance now being looked at (at least for companies meeting reasonable standards of transparency), the industry is at last engaging in a competition for environmental reputation. These developments are highly significant for restoring regional ecosystem function, and represent a trend our company will follow, facilitate and encourage.

ICValue Inc. is pleased to play some role in these developments.

Dr. Orie L. Loucks,
President
ICValue Inc.



Dr. Orie Loucks, President

©2004 ICValue Inc.